ESAC–20 years of deep Amusement industry experience more than 5,000 domestic and international cases. Each project is a trust entrusted to us.
Elephant Sculpture Art Co., Ltd (ESAC) as a top comprehensive cultural tourism and themed commercial space professional design institution in China,has maintained its leading position in the industry. ESAC is dedicated to providing a one-stop platform service for indoor theme parks, commercial spaces, cultural tourism industries, themed wax museums, and more, both domestically and internationally. These services range from planning, design, construction, delivery, to operations, offering comprehensive solutions for cultural tourism and themed commercial spaces.
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Themed we can do(we have both design team and construction team):
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Family Entertaiment Center,Kids playground,Ice Snow House,Wax Museum,Science Museum,Arena Park,Arcade Entertainment Center,Visual Identity Design,Cultural Tourism Entertainment Projects,Leisure & Vacation Resorts
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Size:
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Customer decide it
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Deepen Design Time:
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25 days to 45 days (depends on space size).
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Construction Drawings Time:
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7 days to 15 days (depends on space size).
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Decoration Materials Lead Time:
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45 days to 60 days (depends on space size).
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Construction Team:
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We have construction Team can be sent to overseas.
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Construction Finish Time:
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30 days to 90 days (depends on space size).
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Warranty:
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1 year for decoration materials.
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Maintenance
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Long-life maintenance support.
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Packing:
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Plywood case and wooden frame.
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Customization:
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Customized available
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Project Name: Area 51 FEC Park
Project Location: Brisbane, Australia
Project Service: Design+construction
Design Concept: On a distant planet, there lived a group of aliens who loved exploring the universe. One day, they arrived on Earth and discovered that children were neglecting outdoor activities due to engaging in dull mobile games. To help the children, the aliens built an amusement park focused on sports, hoping that kids would put down their phones and enjoy the joy of physical activity…
Keywords: VIS system design; FEC design; Chain playgrounds; ESAC design; Space exploration; Sci-fi atmosphere; Immersive park experience; On site installation.
Project Description
Visual upgrades bring depth to the IP:
As the first step in the innovation process, the brand’s visual system has been optimized. Elephant Sculpture Art Company (ESAC) has upgraded the logo, brand colors, IP, and venue signage based on the existing imagery. Additionally, a story background has been added to the brand, enhancing its narrative quality. .
🔼ESAC’s case of Area 51 VIS design drawing
🔼ESAC’s case of Area 51 IP character
Space upgrade: An immersive journey of cosmic exploration.
As the second step in the brand upgrade, the overall visual and experiential design of the space has been enhanced. The “Area 51 Sports Park,” themed around cosmic exploration, utilizes shapes, lighting, and other techniques to create a fully immersive sports park filled with a sci-fi atmosphere, allowing visitors to feel as if they are embarking on an interstellar adventure.
Located in the Garden City Shopping Centre, the “Area 51 Sports Park” maximizes its geographical advantages by having entrances both on the street and inside the mall, allowing visitors to quickly access the space.
#street entrance
🔼ESAC’s case of Area 51 Entrance design drawing
🔼ESAC’s case of Area 51 entrance on site picture
The street entrance area has a high foot traffic volume, making it a key zone for attracting visitors. The designers drew inspiration from spacecraft for an in-depth design, using smooth lines and structures to convey the agility and futuristic feel of the spacecraft.
To further enhance the sci-fi atmosphere, the designers incorporated icy blue LED light strips. The icy blue tones not only provide a deep and mysterious visual effect that complements the cosmic theme but also add depth and dimension to the entrance structure under the illumination of the lights.
In the design of the service area, the designers utilized dynamic text LED strips, adding rhythm with their flickering and changes to inject vitality and movement into the space. Meanwhile, the walls feature a hollow design, allowing customers in the lobby to quickly view the diverse range of games available inside, sparking their interest in participating firsthand.
For the mall entrance, the ESAC designers focused on creating an atmospheric and social environment. By incorporating brand and IP elements, they established multiple unique photo opportunities to attract visitors to pause, take pictures, and engage, thereby creating spaces for interaction and communication. This approach effectively enhances brand visibility and enriches the social experience for visitors.
To inspire children’s activity in the park, “Area 51” features a variety of attractions such as a ball pit, trampolines, obstacle courses, and role-playing games, catering to their need to run freely and explore at their own pace.
The design of the dining area focuses on a minimalist style and the creation of an inviting atmosphere. Purple has been chosen as the primary background color, establishing a unique ambiance for the space. In addition, the ceiling and pillars have been aesthetically enhanced, making the dining area not only functional but also visually appealing, thereby providing visitors with a comfortable dining environment.
Considering the demand for party services in Australia, the spatial layout includes four party rooms, each designed with different thematic colors. Each room is equipped with a television, making it easy to switch between various party themes.
The design of the restrooms continues the overall thematic concept of the space. From the walls to the sinks and hardware fixtures, the use of thematic colors, silver materials, and IP elements is consistent throughout. This not only enhances the overall quality of the space but also highlights a unique design style in the details, providing customers with an immersive sci-fi experience.
